Hi! I'm Rabeea 

I'm an entrepreneur, a product strategist & an unshakable optimist from Canada currently based in the United Kingdom. I have dedicated over fifteen years, helping tech startups and large enterprises in Canada and abroad to fine-tune their strategy, acquire customers and build retention-focused success programs. 

For as long as I can remember, I’ve been insatiably curious about human potential. I'm a strong believer in the pursuit of freedom. I wanted to know, what exactly is it that makes people genuinely happy, successful and creatively fulfilled? Why do some people struggle while others find a way to thrive, often despite the most challenging circumstances?

I was also passionate about a multitude of seemingly unconnected things: writing, design, psychology, entrepreneurship, creativity, spirituality, fitness and philanthropy, just to name a few. I have never been very good at being put in a box and as I've grown, I feel I shouldn't have to fit in as I was never very good at that. One thing I have always believed in is progress and I believe progress is what makes people happy. 

It's very clear to see that from my meandering career and experience. I have a broad set of skills developed by working on large scale data-driven projects funded by United Nations and USAID as well as leading projects in the mental health sector to be used by private and public sector clients. I have also worked on a Biometrics Ticketing Project with Rail Delivery Network in the United Kingdom and I've developed a depth of knowledge starting and growing my own business from scratch. I'm happy to share my knowledge and experience. Not just the good but also the messy bits. As someone who has worked and lived on three continents, I have extensive knowledge and experience in business and technology to help you take your business and career to the next level. I look forward to connecting with you and hopefully being a part of your journey ...

Andrew Kelly 
Morneau Shepell


I was very fortunate to have Rabeea on my team. She brought an energy to the team that has yet to be replaced, a contiguous excitement and passion for what she was working on and the conviction to back up her beliefs. Rabeea was never satisfied by "good enough" and pushed everyone around her to be better. Her designs were overwhelmingly embraced by our business and she dedicated time to research and strategy.

I felt comfortable having Rabeea in meetings with our VP's and other senior leaders as she would always be prepared and never shied from making her voice heard. Her hard work, attention to detail and confidence made her such a valuable team member and I have no doubt she'll continue to do great things throughout her career.

Employers & Clients